Canada’s Technology Triangle (Waterloo region, Ontario) continues to attract new foreign investors. A recent addition is Germany-based WEICON, a manufacturer of specialty products used in industrial production, maintenance and repair. Its product range includes lubricants, adhesives, sealants, technical aerosols and stripping tools.  

“We chose Canada over the United States because the Canadian government provides a great deal of support to investors and makes the whole process so much easier,” explains Kevin Jüngel, WEICON’s North American Vice-president. “We had contacts in the Waterloo region already, so we were aware of its close proximity to the Greater Toronto Area and its position as one of the most important manufacturing corridors in Ontario.”

Although WEICON has been distributing its products to the North American market for decades, it chose to establish an on-the-ground presence. “To really expand into the North American market, we recognized that we needed to be on the ground. Only then could we offer the flexibility that our customers were looking for in their suppliers,” says Jüngel.

WEICON’s experience to date has shown that North American manufacturers appreciate its high-quality European products and the company continues to build strong partnerships with Canadian industrial wholesalers.

Weicon [www.weicon.com/ca/index.php] is yet another global leader that finds opportunity in Canada.

Additional Facts

• WEICON was founded in 1949 and has been distributing its products to the North American market for decades.  The company currently exports its products to more than 64 countries worldwide.
• WEICON selected the Waterloo region of Ontario, known as Canada’s Technology Triangle, which encompasses some 240 foreign-owned firms; 150+ research institutes; 1,000+ manufacturers; and accounts for $21.5 billion in GDP.